I’ve written CONCEPTS for new product launches or brand repositioning for the likes of Ferrero Rocher, Raffaello, Pocket Coffee, Mon Cheri and Giotto,
I’ve also worked on various BRAND POSITIONING projects, notably for the likes of Raffaello, Mon Cheri, Ferrero Rocher and Sio (Hungary’s second largest fruit juice brand). These projects required me to craft brand positioning statements, brand in a hearts and benefit ladders to help guide the future direction of these various brands.
Sinclair are the largest and most prestigious motor trade company in Wales. Tasked with devising their brand’s future direction, I devised a strategy built around their USP and competitive edge over their peers, namely their rich heritage and history. It’s a strategy that is currently running through all of their communications, from top to bottom.